Controller and scope
SERICA GLOBAL handles personal information for this website and its B2B relationships from its UAE head office. This Notice applies to website visitors, buyer and supplier personnel, representatives, service providers and other business contacts.
Information collected
- Identity and business-contact information
- Company, role, authority and professional relationship
- Enquiries, specifications, communications and transaction records
- Due-diligence information reasonably required for identity, ownership, compliance, payment or trade review
- Device, log, security and cookie information generated through the website
- Records concerning preferences, complaints, claims, access requests and consent
Sources
Information may come directly from you; your employer or representative; buyers, suppliers, banks, carriers, warehouses, inspectors, professional advisers and other transaction parties; public registries, sanctions lists and lawful databases; or website systems and cookies.
Purposes and legal grounds
- Respond to enquiries and develop or perform B2B transactions
- Assess counterparties, products, end users, destinations and payment risk
- Coordinate documentation, inspection, delivery, support and claims
- Comply with legal obligations, sanctions, tax, customs and regulatory requirements
- Protect systems, prevent fraud, keep records and establish or defend legal claims
- Send B2B marketing where permitted, subject to applicable consent or opt-out rules
Disclosure
Information may be shared on a need-to-know basis with personnel, hosting and IT providers, communications providers, professional advisers, banks, insurers, suppliers, customers, agents, laboratories, inspectors, warehouses, carriers, authorities and parties involved in a legitimate corporate transaction.
International transfers
International trade can require information to move across borders. Serica uses proportionate safeguards where required by applicable data-protection law.
Retention and security
Information is retained only as long as reasonably necessary for its purpose, legal requirements, transaction records, disputes and security. Reasonable organizational and technical measures are used, but no system is completely secure.
Rights and choices
- Request access, correction or deletion where available
- Request restriction, objection or portability where available
- Withdraw consent without affecting earlier lawful processing
- Object to direct marketing
- Request review or complain to the competent authority where applicable
Contact
Privacy requests: privacy@serica.global. We may verify identity and authority before responding. Do not send passports, bank details or other sensitive documents by ordinary email unless a secure channel is specifically provided.